- Your first Project and file uploads
- The major AI families to try the workflow
- A small daily message allowance
Create a marketing plan with AI
Create a marketing plan with AI that fits one person and a small budget.
Most marketing plans are written for teams with budgets, which is why solo founders read them and do nothing. A plan that works for one person has two channels, a weekly routine, a message drawn from customers' words, and a number you check monthly. AI makes each of those affordable: the research, the drafting, the repurposing, the reading of results. This page is that plan, with the channels ranked honestly and the routine spelled out.
Free to start. The plan lives in a Project with your customer research, so every piece of marketing is written for the same person.
Foundations
Before any channel: who, what, and one sentence
Every piece of marketing that works is written for one specific person about one specific result. So the plan starts with two things in the Project: a description of the customer (their job, their week, where they gather, what they pay today, why they would say no) and the positioning sentence, "[Product] helps [who] do [what] without [the annoying thing]". If you ran validation, both already exist. If not, ten conversations come before any post.
Channels, ranked honestly
For one person with a small budget
| Channel | Cost | Time to results | Verdict for a first product |
|---|---|---|---|
| Communities where your customer already is | Time | Weeks | Start here. Be useful for a week before mentioning the product. |
| Direct outreach to named people | Time | Days | Start here too. Personal messages with a sample or a specific observation. |
| Search content (articles answering real questions) | Time | Months | Second channel for most businesses. Compounds; slow to start. |
| Email to your own list | Low | Immediate, if the list exists | Best conversion of any channel. Build the list from day one. |
| Social posts | Time | Weeks to months | Feeds the list. One real thing from your week, three posts. Not the business. |
| Partnerships and referrals | Low | Weeks | Ask every happy customer for one introduction. Underused. |
| Paid ads | Money | Days | Only after free channels show that people who arrive stay. Then small tests on the message that already works. |
| Press | Time | Uncertain | Five specific pitches to named journalists. Usually silence; occasionally decisive. |
Pick two
One that produces results this month (communities, outreach) and one that compounds (search content, the list). Everything else waits until those two are running weekly.
The routine
A few hours a week, from one Project
Monday: one piece
One article answering a question your customer types into a search engine, drafted by the AI from your outline and your experience, cut by you. Twenty questions from the AI give you five months of Mondays.
Tuesday: repurpose
The article becomes three posts, an email to the list, and one message to a community, all in your voice, from the same Project.
Wednesday: ten conversations
Ten personal messages to named people who fit the customer. The AI drafts from your positioning sentence and something specific about each person; you send them.
Thursday: replies and referrals
Answer everything. Ask one happy customer for one introduction.
Monthly: the numbers
Visits, sign-ups, people active after a week, paying customers, by channel. Paste them in. Ask what changed, what it suggests, and the one thing to try next month.
The number
What to watch instead of everything
Not visits, not followers. For a product: people who come back in week two. For a service: replies to outreach. For content: replies to the newsletter. Each is the earliest honest signal that the message is landing with the right person. Put it on a page you look at every Monday, and let the monthly review with the AI explain the rest.
Free is the start. The latest models are the difference.
Marketing that sounds like everyone else's is invisible. Use the models that sound like you.
Generic models write generic marketing; readers scroll past it. The latest models, given your customer research, your positioning sentence and three paragraphs in your own words, write outreach and articles that a specific person recognises as being for them. And with the research in the Project, the monthly review is an analyst reading your actual numbers, not a chatbot offering tips.
Newer models hold your whole Project in view instead of the last few messages, reason through trade-offs instead of picking the first plausible answer, and are wrong less often and with less confidence. For the questions on this page, that is the difference between advice that sounds right and advice you can act on.
Pro from $20 a month, cancel any time. The free plan stays free.
- The latest ChatGPT, Claude, Gemini, Grok and Perplexity models, all on the same Project
- Far more messages a day, so a working session does not stop halfway
- Modes where several models draft, challenge and verify each other's answers
- Sourced web research for where your customers gather and what they search
- Documents, spreadsheets and images for content and reporting
- More Projects, one per product or campaign
Start here
First messages for a marketing Project
Add the customer description, the positioning sentence, and three paragraphs you wrote yourself. Then start here.
ChannelsGiven this customer, rank the channels for one person with a small budget. Pick two and say why. What would I do in each in week one?
PlacesList twenty specific places online where this customer already gathers, what is welcome in each, and what gets you banned.
QuestionsList twenty questions this customer types into a search engine that my product helps answer, ranked by how likely the asker is to want it.
OutreachWrite ten personal messages to people like [description], each leading with something specific about them and offering [sample]. In my voice.
RepurposeTurn this article into three posts, an email to my list and a community message, in my voice, each leading with the problem.
ReviewHere are this month's numbers by channel. What changed, what does it suggest, and what is the one thing to try next month?
Honest answers
What people ask
Can AI do my marketing for me?
It can draft, repurpose, research and analyse, which is most of the hours. It cannot show up in a community, send a message that sounds like you without your words, or decide what the numbers mean for your business without you in the loop. The routine on this page is what "AI does my marketing" realistically looks like.
How much should I spend on marketing at the start?
Time, mostly. Money only on small ad tests once free channels show that people who arrive stay. A domain, an email tool and an AI workspace are the running costs.
Which channel is best?
For a first product, the community where your customer already is, plus direct outreach. Search content is the best second channel because it compounds.
How long until marketing works?
Outreach and communities: weeks. Search content: months. Paid: days, but only after the message is proven. Plan for three months before judging.
How do I keep AI marketing from sounding generic?
Your customer research and your own writing in the Project, a specific real thing in every piece, and cutting everything you would not say to a person. The models draft; you decide what is true.
What is free?
Your first Project, file uploads and the major model families. The latest models, sourced research and generated documents are on paid plans. See plans.
Choose two channels. Start the routine on Monday.
Put the customer and the positioning sentence in a Project, and let the AI take the hours out of the rest. Free to start.
Also: launch a product with AI · create a landing page · create a content business · start a business with AI